Saab Still Under Strategic Review, Potential Buyers Show No Interest
Posted: January 21st, 2009 | Author: Soeren | Filed under: Corporate | No Comments »General Motors admits that they
are having a hard time selling the Swedish brand Saab. The brand is now under “strategic review” when the car manufacturer submitted a report to the U.S. Congress in search for a long term plan to save its future.
GM has not really disclosed that they are selling the Saab brand but has quietly looked for potential buyers. The term strategic review pertains to the act of the corporation to scan the market for potential interested parties.
The market’s lack of interest on Saab makes it the second brand that GM fails to shed as it goes through mergers and acquisitions. GM also failed to sell Hummer which was under review since the first half of 2007.
The administration of President George W. Bush promised a $13.4 billion package for the car manufacturer. As part of its plan to save majority of its business, GM is looking at trimming the Pontiac brand and explore what the future holds for Saturn.
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